Alloy, the platform helping the financial services industry make data-driven customer decisions, today announces the close of a $3.8 million seed round of equity financing. The round was led by Eniac Ventures, a VC firm focused on early growth stage investments in enterprise, consumer and disruptive technologies. The financing accelerates Alloy’s growth and represents the market need for a simple, effective solution to the complex and cumbersome Know Your Customer (KYC) and Anti-Money Laundering (AML) industries. Eniac Ventures General Partner Nihal Mehta will also join Alloy’s Board of Directors.